Boot and Blade

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Posts tagged Canadian Figure Skating

Sponsorship Gone Wrong

I spent three days at Save-On-Foods Centre in Victoria last week taking in the Canadian Figure Skating Championships. It was a well organized and thoroughly enjoyable event. With one exception. The title sponsor, BMO Financial Group, was given too much freedom to brand the event as its own. As a marketer and conference organizer, I [...]

Elegance Reigned at Canadian Championships

This year’s Canadian Figure Skating Championships featured a return to classical music, elegance and traditional skating elements. As a spectator, it was a pleasure to see some classic elements done so well. We enjoyed incredible spiral positions, exquisite spins and well practiced, detailed arm and head movements. The days of just skating around and jumping [...]