Boot and Blade

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Archive for February, 2011

Why Are Compulsory Figures a Thing of the Past?

A reader contacted me a couple of weeks ago wanting to learn more about compulsory figures. He’d heard about them before, but wasn’t sure why they were never mentioned on television broadcasts. Compulsory figures were once the heart of figure skating–hence figure skating–but they’re no longer part of the sport. It’s difficult to explain exactly [...]

Sponsorship Gone Wrong

I spent three days at Save-On-Foods Centre in Victoria last week taking in the Canadian Figure Skating Championships. It was a well organized and thoroughly enjoyable event. With one exception. The title sponsor, BMO Financial Group, was given too much freedom to brand the event as its own. As a marketer and conference organizer, I [...]

Elegance Reigned at Canadian Championships

This year’s Canadian Figure Skating Championships featured a return to classical music, elegance and traditional skating elements. As a spectator, it was a pleasure to see some classic elements done so well. We enjoyed incredible spiral positions, exquisite spins and well practiced, detailed arm and head movements. The days of just skating around and jumping [...]